Digital Business Analytics and Product Manager @ Volkswagen Group Taiwan
Spearheaded user NPS and clustering analysis by wrangling/cleaning/transforming 100k+ customer logging data in python
Achieved 20% upsurge in website conversion rate by employing GA to monitor key metrics
including bounce rate, unique visitors, and page views, while developing two features as
prominent call-to-action points
End-to-end establishment of the first VW TW group e-
commerce system including business model, payment, and inventory management
Digital Retail and Dealer Network Development Specialist @ Audi Taiwan
Assessed business potential of two new outlets: examined operations cost, new car sales revenue, potential car park growth and aftersales throughput, forecasting 5-year breakeven point
Managed stakeholder expectations, budget negotiation, and coordinated roll-out schedules; Deployed 2 digital retail solutions to dealership aimed at enhancing customer experiences
Education
Duke University, The Fuqua School of Business Master of Science in Business Analytics, Strategy Track
Analytical Coursework
Deep Learning and Neural Network
Data Science for Business
Data Infrastructure(SQL)
Applied Probability and Statistics
Domain Coursework
Operations Analytics
Strategic Management
Decision Analytics & Modeling
National Taiwan University Bachelor of Business Administration, Finance; Business Analytics Program
Analytical Projects
Stock Trend Prediction using python (scikit-learn, pandas)
Duke University, The Fuqua School of Business 
National Taiwan University